Sweetie Heart

Few marketers, if any, re likely to acknowledge the humble ball point pen as the harbinger of a socio cultural revolution that gas transformed the way then do business in India. The ball point pen is after all, just use and throw product like boll point pen and plastic things, they’ll contend. That’s precisely the point; it is an easily replaceable product. When it stops performance, you no need to run out to buy a refill, but throw that one easily and put it with another. If you lay one, it’s scarce worth your while rummaging through your desk looking for it. The simpler solution to get rigid of this problem is to borrow one from your colleague because he is the one who never expects to get that one back. What makes the ballpoint pen primary in the context is the fact that until its advent in organizes flashy impressionable models. Most marketers grappled with the fact that the Indian consumer continued to use the products long after they were out of vogue forget that- most Indian households had made a fine art out of recycling Amuspray, Farex, and dalda tins, using them for storage. ” No one over said that the ball point pen should be thrown away. But thanks to its low price and easy availability, it just became one of the first disposable products.